Ali Pickering joins Drinksology

Drinks distributor Drinksology Kirker Greer (DKG) has named Ali Pickering as its new chief marketing officer.

Pickering brings more than two decades of marketing experience to the position, including 23 years at Molson Coors where she was most recently the marketing director for Western Europe.

At Kirker Greer, she will serve as an executive board member with her main focus on marketing, as well as building the company’s brand portfolio.

On her new role, Pickering said: “I am truly excited to join the DKG family as the chief marketing officer.

”DKG has assembled an executive team comprising industry experts, each bringing their unique talents to the table. Together with Steven Pattison, Richard Ryan, Donal McAteer, and Ryan McFarland, we are well-poised to drive DKG’s strategic direction and growth strategy.

”Clearly, my primary focus lies in marketing, where our main objective is to build our exciting portfolio of distinctive brands, through strategic brand development, effective implementation of marketing communication strategies and delivering exceptional brand experiences!

”We have already put together clear brand, market and people prioritisation models which will enable us to build our brands across our focus markets and global travel retail.”

Ryan McFarland was named Drinksology’s new chief commercial and strategy officer in July.

Steven Pattison, CEO of Drinksology Kirker Greer, spoke of his delight in appointing Pickering, commenting: “Ali’s extensive marketing experience and her proven ability to drive innovation and growth in the beverage industry make her an invaluable addition to our team.”

Drinksology’s brands include Ukiyo, Kirker Shamrock Whiskey, Ginato Italian Gin, and Jawbox Irish Gin.