Absolut adds Nordic Spice to shots line
Pernod Ricard-owned Absolut has released a vodka inspired by spices used in the Nordics as part of its shots range.
Nordic Spice is the second product in the brand’s Absolut Nights shot series, following the release of Smoky Piña in March 2023.
The new expression is made with the same ingredients used in Absolut Extrakt, as well as green cardamom, ginger and apple, to deliver a vodka with ‘fruity undertones and a spicy kick’.
The 35% ABV vodka is recommended served ice cold and neat, followed by a ginger ale or apple juice chaser.
Alternatively, it can be poured into a shot glass with a cinnamon sugar-coated rim finished with an orange wedge garnish.
The vodka comes in a green glass bottle that aims to ‘capture the spirit’ of the night-time city streets of the Nordics.
The ‘X’ signifier is said to evoke a ‘high-energy experience’ and will be used on all bottles in the brand’s shot range.
Nancy Baghdadi, director for product portfolio and innovation at The Absolut Group, said: “The night out has always been Absolut Vodka’s heartland, but today’s generation of partygoers have an appetite for bolder flavours and innovative drinks.
“Absolut Nights Nordic Spice, like our first drink in the new shot range, Absolut Nights Smoky Piña, was another opportunity for us to tap into local culture through urban mixes with global appeal.
“Influenced by spices used in the Nordics, this fresh, spicy and smooth shot will excite existing Absolut fans and open a door to attract a new generation of consumers.
“We are continually looking to push the boundaries with daring and unique flavours in response to the tastes our consumers want.”
Nordic Spice will launch in China from September 2023 and globally from January 2024.