Macallan Folio 7 launches in GTR

Scotch whisky brand The Macallan has released the seventh bottling in its Archival Series in global travel retail.

The latest launch joins the brand’s Archival Series, and this particular release highlights a campaign dating back to 1984. The advertisement depicts the story of a group of scientists who were invited to the distillery to taste The Macallan for the first time.

The animations made for the campaign show the scientists at the distillery, enjoying a dram, and can been seen sniffing and drinking the whisky.

The Macallan Folio 7 has been bottled at 43% ABV and is available exclusively at The Macallan Boutiques in Heathrow, Dubai, JFK, Taiwan Taoyuan airports, and CDF Haikou International Duty Free Shopping Complex. It is priced at RRP £348 (US$434).

Euan Kennedy, lead whisky maker at The Macallan, said: “Crafted to pay tribute to the magic and curiosity of The Boffins Baffled advert of the 1980s, Folio 7 is a captivating single malt whisky, which truly reflects the iconic status of the artwork it celebrates.

“Offering a fruity nose of apple and pear, raisins, milk chocolate and orange peel then give way to vanilla and baked fruits on the palate, leaving a long, creamy finish with warm spices.

“With its interesting flavours, Folio 7 offers a unique way to experience The Macallan and one of its most unforgettable advertising campaigns from decades past.”

The inaugural release in the brand’s Archival Series came out in 2015, and was created to celebrate the press, print and film advertising campaigns of the 1970s, 1980s and 1990s.

The Macallan unveiled Folio 6 in January 2021 and featured an image of the brand’s former chairman, Allan Shiach.