Jack Daniel’s creates bottle with McLaren

The McLaren Formula 1 team has partnered with Jack Daniel’s to create a limited edition bottle.

Filled with the original Jack Daniel’s Tennessee Whiskey, the McLaren x Jack Daniel’s bottle is now available in Australia, plus select international markets, and will be limited to 2,000 cases.

The bottle will retail for RRP AU$80 (US$53) per 700ml. It will be available to buy in Australia from Dan Murphy’s, Liquorland, First Choice, Boozebud and other independent retailers from next week until stocks last.

Emily Nget, brand manager at Jack Daniel’s Australia, said: “Our partnership with the McLaren Formula 1 team is one we’re truly proud of with our shared foundation of celebrating team sport and drinking responsibly.

“This limited edition bottle will give Jack Daniel’s and McLaren fans another reason to celebrate, with the opportunity for them to own a piece of brand history in a bottle.”

To celebrate the launch, the whiskey brand, which is owned by Brown-Forman, is hosting a competition to give away seven of the limited edition bottles via Instagram and Facebook.

Oliver Maruda, co-founder of Australia’s biggest online whisky retailer, The Whisky List, commented: “Despite our small population, Australia is the third-largest export market for US whiskey. There has always been serious demand for brands like Jack Daniel’s here, especially with limited edition expressions having completely sold out.

“This unique collaboration between Jack Daniel’s and McLaren gives whiskey and F1 fans a great opportunity to pick up a bottle to drink now and another to collect for the future. Given this bottle is a limited edition offering, it’s highly likely it will rise in value in the years to come.”

In May this year, Jack Daniel’s added a permanent higher-ABV rye whiskey to its Single Barrel Collection.

Meanwhile, in March, the brand’s warehouse project in Tennessee, US, was paused after a local resident claimed ethanol emissions had damaged her property.