Desolas Mezcal makes moves in the Hamptons
Mezcal brand Desolas has formed a plethora of partnerships in the Hamptons ahead of the summer season.
The mezcal brand will feature on cocktail menus at The Surf Lodge, and concepts by the Kissaki Hospitality Group.
GG Mirvis, founder and CEO of Desolas Mezcal, said: “With mezcal’s on-premise popularity on the rise, we are proud to bring Desolas to these summertime destinations.
“Desolas is inspired by the sun, light, warmth and illumination – summer in the Hamptons is just that.”
The partnership with The Surf Lodge follows a ‘successful’ ski partnership with the venue’s sister property, The Snow Lodge in Aspen.
The mezcal brand will feature in specially crafted cocktails throughout the summer until the end of the season.
Furthermore, Desolas will host a series of brand activations and ‘intimate’ events at Kissaki Hospitality Group’s Japanese restaurant, Kissaki in Water Mill, and its East Hampton Japanese-Italian concept, O by Kissaki.
Events scheduled by O by Kissaki include its new Disc-O Pitstop Friday series, which will serve a selection of Desolas cocktails.
Desolas is a female-founded mezcal brand that is created from Salmiana agave in San Luis Potosi, Mexico.
Tasting notes include flavours of citrus, black pepper, and vanilla on the finish.
Desolas Mezcal Blanco secured a Gold medal in The Tequila & Mezcal Masters 2023 blind-tasting competition, which was awarded in the 100% Agave Mezcal – Blanco – Artisanal – Salmiana heat.
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