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Glenmorangie Company welcomes new CEO
The president and CEO of The Glenmorangie Company has stepped down after five years at the helm.
Thomas Moradpour departs LVMH-owned The Glenmorangie Company to join Champagne brand Dom Pérignon, also owned by LVMH.
He will be succeeded by Caspar MacRae, who currently holds the position of global marketing and business development director. MacRae will take up the position from 3 July 2023.
Moradpour said: “I’m very proud that since I joined the company we have made it a more sustainable business, a greater place to work and the business is in even better shape. With Caspar’s leadership abilities and vision, I’m sure Glenmorangie and Ardbeg will raise the bar ever higher in the net chapter.”
Jonas Tåhlin, president and CEO of the Spirits Division at Moët Hennessy, the wine and spirits arm of LVMH, highlighted how Moradpour has doubled the profits of the Glenmorangie and Ardbeg whiskies.
“Congratulations to Thomas for his achievements at Glenmorangie and Ardbeg,” Tåhlin said. “Driving innovation and excellence, he has enabled the brands to flourish and grow, more than doubling their profits. I wish him success as he moves on within the LVMH family to Dom Pérignon.
“Caspar has already demonstrated his exceptional talent and leadership skills, and I have full confidence that the business will continue to thrive with him at the helm.”
MacRae has worked closely with Moradpour. He boasts 20 years’ industry experience, and has been head of The Glenmorangie Company’s marketing and commercial teams since 2018.
He has overseen the transformation of the Glenmorangie and Ardbeg Scotch whisky brands, and helped to develop award-winning campaigns for both labels.
Furthermore, the company credited MacRae with ‘super-charging’ its e-commerce business, which has grown seven-fold since 2020.
MacRae commented: “I have always dreamed of leading brands as renowned as Glenmorangie and Ardbeg, so I am thrilled to take the baton from Thomas.
“I look forward to working with the teams here in Scotland and around the world as we continue on our mission to ensure the success of our brands, our workforce and the communities around our distilleries long into the future.”