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SBTV
Cutty Sark marks 100 years with advert
Scotch whisky Cutty Sark has unveiled its Never Ending Adventure campaign to celebrate the brand’s 100th anniversary this year.
The video ad, created to mark 100 years since the blended Scotch brand was founded in 1923, spotlights its brand heritage and personality.
In April, Cutty Sark marked the occasion with a new limited edition design for its blended Scotch whisky.
The video ad presents a Cutty Sark ship sailing through turbulent seas in a storm, before panning into the boat’s interior. The video, set to an upbeat hip-hop song, presents numerous animations of the brand’s history through the ages.
Manon Brochet, the Scotch whisky firm’s brand manager, said: “We are very excited to let our consumers and whisky lovers immerse themselves in the brand’s epic history and discover all the iconic parts of our story.
“For a century, Cutty Sark has been guiding adventurers from all continents and horizons: sailors, explorers, pioneers, pop culture icons, bartenders.”
The brand is owned by French drinks group La Martiniquaise-Bardinet.
La Martiniquaise-Bardinet acquired Ôdevie Creative Spirits for an undisclosed sum in April. The purchase included the company’s French brand, Generous Gin, and its Island Signature Rum portfolio.
In October 2021, the brand released a 12-year-old blended whisky. The 12-year-old is bottled at 40% ABV, and is available in a 700ml format. It is matured for more than 12 years in selected Bourbon and Sherry casks.
To watch the spot, click below.