Betty Buzz sponsors Wrexham AFC

Gossip Girl actor Blake Lively’s tonic and mixer brand Betty Buzz has been named as an official sponsor of UK-based Wrexham Association Football Club (AFC).

The brand will sponsor the official training kit for Wrexham AFC for the 2023-2024 season, with its logo applied to the training kit for both the the women’s and men’s teams.

Lively said: “The owners of Wrexham AFC reached out to me through official channels. Our team had, of course, heard of Wrexham AFC but once we officially learned about their refreshing vision, we knew it was the right official fit for our refreshing sparkling beverage. Officially.”

A TV spot has been created to announce the news, with Lively narrating the video.

“Now that Betty Buzz is an official sponsor of Wrexham, I thought we should design something special for the players,” she says. “Something bold and unexpected like our flavours.”

The video, which features fashion sketches of football kit designs, then displays a dress with a long train, featuring the club’s colours.

“But it turns out there are rules about trains on the pitch,” Lively continues.

The spot goes on to show more fashion sketch ideas for the uniform, until it settles on the club’s new official training wear kit.

“It’s function meets… more function.” Lively says. “But oh boy, it’s got a beautiful logo. Plus, it accessorises well.”

Wrexham AFC was bought by Lively’s husband Ryan Reynolds and Rob McElhenney in 2020.

Reynolds and McElhenney are actors who have also launched spirits brands of their own.

They said: “Betty Buzz pairs well with any beverage – whether it’s Ryan’s Aviation Gin or Rob’s Four Walls Whiskey. But if any of you pair it with Rob’s Four Walls Whiskey, Ryan will hunt you down and make you regret that choice. You can also just drink it alone. Anything but pairing it with Rob’s delicious whiskey.”

Betty Buzz will also be taking over the naming rights of the hospitality suite used by the co-chairmen at Wrexham’s home ground, known as the Racecourse, which will be redesigned this June.

The tonic and mixer brand will also be a travelling sponsor of the Wrexham AFC American tour – the first time in the club’s history that the first team squad will travel to the US – offering sampling opportunities in and around all stadium locations.

Wrexham AFC executive director Humphrey Ker said: “We are delighted to expand Betty Buzz’s involvement, as they become the training wear sponsor for all the adult teams at the club. Betty Buzz is a perfect partner for the club, locally, nationally and internationally with their every increasing distribution.”

Betty Buzz recently debuted a video campaign to explain why Betty Buzz is ‘scientifically the best sparkling beverage in the world’. For the spot, the brand partnered with biochemical engineer Dr Irving Scher, who made a name for himself as an expert witness for actress Gwyneth Paltrow’s ski trial in March 2023.

To watch the sponsorship spot, click below.