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Sitcom stars back bars with Four Walls Whiskey
Actors Rob McElhenney, Charlie Day, and Glenn Howerton, the trio behind the creation of American sitcom It’s Always Sunny in Philadelphia, have unveiled a new Irish whiskey brand to support the on-trade.
It’s Always Sunny in Philadelphia, created by McElhenney in 2005 and developed by Howerton, is executive produced and primarily written by the three American actors, who all have starring roles in the show.
The sitcom follows a group of friends who run the fictional Paddy’s Pub, an unsuccessful Irish bar in South Philadelphia.
The trio’s latest venture, Four Walls Whiskey, pays tribute to the ‘offspring of the Irish pub and the American saloon’.
McElhenney said: “We were shooting season 15 when bars were shutting down all across America. So, we decided to source some really great whiskeys and create something as a tribute to the bar and kick it off by giving back.”
Day said the release of the brand came after the stars wanted to “do something for the people and places that do so much for all of us – the bars and the bartenders”.
“We wanted to create a brand celebrating the four walls that have held our favourite memories in and kept our troubles out,” Howerton explained.
The limited edition Four Walls collection includes two products – a 15-year-old single barrel, cask strength whiskey made to celebrate the 15th series of It’s Always Sunny in Philadelphia, and a blended Irish and straight Pennsylvania rye offering that has been created for bartenders.
The 15-year-old whiskey features the signatures of McElhenney, Day and Howerton, and comes with a mirrored, engraved box. Limited to 755 bottles, the expression retails for US$999.
The second release is a combination of grain and malt Irish whiskeys blended with Pennsylvania straight rye whiskey.
The expression is designed to be ‘smooth enough to be served neat’ while holding up in a cocktail.
The 45% ABV whiskey is packaged in a collectible box and retails for US$89. Only a few hundred cases will be released initially.
Fans will have the chance to taste the liquid at special events over the coming months including The Always Sunny Podcast live events at the Bourbon & Beyond festival this September in Kentucky, and at The Met Philadelphia opera house.
All proceeds from the sale of the range will be donated to the Pennsylvania Restaurant & Lodging Association’s Hospitality Assistance Response of Pennsylvania.
Last July, McElhenney and Ryan Reynolds introduced a limited edition Aviation Gin bottle to celebrate Wrexham Association Football Club’s new away-game shirts. The two actors are co-owners of the English football club.