Blake Lively debuts Betty Buzz video ad
Gossip Girl actor Blake Lively has partnered with an engineer for her latest video campaign to explain why Betty Buzz is ‘scientifically the best sparkling beverage in the world’.
US actress Lively unveiled her range of low-calorie mixers in September 2021, having spent three years working on the range.
Her latest spot for the product involves biochemical engineer Dr Irving Scher, who made a name for himself as an expert witness for actress Gwyneth Paltrow’s ski trial in March 2023.
Lively enlisted Scher to give a ‘scientific explanation’ as to why the mixer series is the most bubbly sparkling beverage in the world, with the scientist drawing cartoon diagrams on a whiteboard.
“Is it true that Betty Buzz is the most bubbly sparkling beverage in the world?” a narrator asked Scher.
While drawing on a white board, he responded: “See, when you look at a person drinking Betty Buzz Meyer Lemon Soda, they have a smile on their face. And they think, ‘Wow, so bubbly!’ While another person drinks Sparkling Grapefruit, and says out loud, ‘Mmm! Betty Buzz tastes great.’
“And of course, in both cases,” he continued, “the [mixer] goes down into their stomachs here, which is consistent with the laws of physics and Newton’s laws.”
“Case closed,” the narrator responds, playing on his recent high-profile experience in court. “Betty Buzz is probably scientifically the best sparkling bevedrage in the world.”
The range comprises five flavours: Sparkling Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime, Ginger Beer, and Tonic Water.
Lively released her first video commercial for the mixers in April 2022.
The drinks, alongside Lively’s husband Ryan Reynolds’ Aviation gin, are available in travel retail too, having secured listings at John F Kennedy airport in October 2021.
To watch the spot featuring Scher, click below.