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Whipshots sales hit two million cans
American rapper Cardi B’s vodka-infused whipped cream brand Whipshots has sold two million cans, and is set to expand its US presence.
Whipshots was created as a collaboration between Wap artist Cardi B and brand consultancy firm Starco Brands.
It first revealed its launch in September 2021, followed by its release in December 2021, and has shifted more than two million cans since.
It hit one million sales within 10 months of its release.
In January this year, it was revealed the brand has sold 61,788 cases in the last quarter of 2022 and plans to ‘aggressively’ expand across the US.
Cardi B said: “We just went double platinum. We’re not playing around when we say Whipshots is the best.
“Boozy and beautiful since day one, and two million cans later, there is no slowing us down. I love the fans supporting our brand – let’s keep this party going.”
The brand is currently expanding its presence in US states including Delaware, Georgia, New Jersey, and Tennessee.
It is available in 26 markets across the country.
The brand has also added new retail partners including Meijer, Albertsons, Walmart, Vons, Rouses, Woodman’s, and Giant Eagle.
Starco Brands CEO Ross Sklar added: “The overwhelming demand for Whipshots across the US has been astounding and is a true testament to what’s possible when you have an incredible product and best-in-class retail partners.”