Nightcap teams up with PassoãBy Alice Brooker
Passoã has agreed a two-year partnership with Nightcap to become the bar investment group’s exclusive passion fruit liqueur in its UK venues.
Nightcap is the owner of venues including Tonight Josephine, Blame Gloria, Disrepute, The Cocktail Club and Barrio Familia.
Passoã passion fruit liqueur is a key ingredient in a Pornstar Martini.
The brand will also serve as an activation partner for all of Nightcap’s venues throughout the UK.
Dawn Donohoe, group managing director at Nightcap, said: “We are delighted to welcome back and partner once again with Passoã, it’s a fantastic brand that our patrons love, and as the Pornstar Martini is one of our most popular cocktails we are so pleased to have this premium brand back on board for our customers.”
In 2022, Passoã launched a new bottle design in time for summer.
Kaarina Jannin, global brand director for Passoã, commented: “We are very excited to start working with Nightcap again and are so pleased the superior quality of our liquid has been recognised by such a leading force in the UK bar scene.
“Making the highest-quality product and supporting the on-trade is key for us and we look forward to partnering with the bars to create incredible experiences centred around Passoã and the Pornstar Martini for the next two years.”
Nightcap recently saw a 4.7% like-for-like revenue increase for the second quarter of its 2023 financial year.