Patrón partners with chef Tom SellersBy Melita Kiely
Bacardi-owned Patrón Tequila has teamed up with two Michelin-starred chef Tom Sellers to create Mexican small plates that pair ‘perfectly’ with Margaritas.
The collaboration between Patrón and Sellers comes ahead of International Margarita Day on 22 February, and aims to highlight Mexico’s famous ‘cantina’ culture.
The ‘La Cantina de Margarita’ menu will be available from a number of London-based bars, including One Hundred Shoreditch, Satan’s Whiskers, and Silverleaf at Pan Pacific London.
Sellers has designed a number of traditional small plates of Mexican food, including fresh corn tacos with lobster and Patrón Silver gel, and sweet potato and orange camotes (a traditional Mexican sweet with bitter orange flavours).
Sellers, chef patron of Restaurant Story, said: “Inspired by the ultra-smooth taste and vibrant aromatic notes of agave in Patrón Silver, ‘La Cantina de Margarita’ will celebrate International Margarita Day through the lens of Mexican cantina culture.
“Craftsmanship and passion is at the heart of everything we do at Restaurant Story and we’re bringing this commitment to telling authentic Mexican narratives with Patrón.”
Consumers can book tables to experience the collaboration on the following dates and times (GMT): The Rooftop at One Hundred Shoreditch, 5pm to 8pm on 16 and 22 February; Satan’s Whiskers, 5pm-8pm on 20 February; and Silverleaf, 5pm-8pm on 15 February.
Claire Presland, Patrón brand director for Europe, said: “Patrón champions bold innovators who tirelessly perfect their craft.
“Working with Tom Sellers has enabled us to create an authentic celebration this International Margarita Day; ‘La Cantina de Margarita’.
“Tom is dedicated to being at the very top of his industry – from innovating menus that transport guests to another place, through to his passion and dedication for hand-made excellence, Tom pairs with Patrón’s values of perfection, which highlights the passion and mastery that goes into making every drop of Patrón Tequila.”