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Joseph Cartron debuts cocktail contest
French liqueur producer Joseph Cartron has opened entries to its inaugural cocktail competition in seven countries.
The first edition of the ‘Unexpected Catron Tour’ contest is open to bartenders in Denmark, Dubai, France, Italy, Sweden, the UK and the US.
The competition follows the theme ‘unexpected’, and tasks bartenders with providing a ‘surprising element’ either through their cocktail or the accompanying presentation.
Founded in 1882 in Nuits-Saint-Georges, Joseph Cartron’s range includes fruit liqueurs, brandies, apéritifs, and the first vermouths made from Burgundy wine.
Judith Cartron, president of the company, said: “Through this competition, we have the intention to make mixologists (re)discover all the passion they have for our creations and for the love of Burgundian terroir.
“This event should anchor la Maison Joseph Cartron as an international reference in the creation of cocktails.”
The winners from each country will be invited to compete in the global final of the contest, which will be held on 11 July 2023 at the brand’s home in Nuits-Saint-Georges, France.
The winner will be named the Unexpected Cartron Tour Champion and asked to be a guest judge for the final of the next competition in Nuits-Saint-Georges, with expenses paid.
The winner will also be offered opportunities to work with the brand on events.
The competition is open for online entries until 6 March via unexpectedcartrontour.com.
Regional winners will be revealed on 31 March.
In July 2021, Chairman’s Reserve rum owner GBH acquired Joseph Cartron for an undisclosed sum.