Casa Maestri buys Santera Tequila

Mexico-based distiller Casa Maestri has expanded its agave spirits portfolio with the acquisition of Santera Tequila for an undisclosed sum.

Launched in 2015, Santera Tequila is made from 100% Blue Weber agave. The range includes blanco, reposado, and añejo variants.

Santera Tequila is currently available in bars, restaurants, and retail stores in New York and New Jersey. It can also be purchased nationally via shopsantera.com.

Jose Coira, vice-president of sales for Casa Maestri, said: “It’s a truly exciting time for Tequila distilleries. Tequila growth is unprecedented, almost outpacing vodka sales growth in some areas of the US.

“Consumers are recognising the distinction and nuances between Tequilas and the desire for high-end taste and quality is driving sales like never before.

“Adding brands like Santera, which offer a unique taste, enables us to offer a variety of options to our customers.”

Casa Maestri is described as one of Mexico’s largest Tequila producers. It sells more than 25 distillery-owned brands across the States, and in more than 35 countries.

“We’re thrilled to hand over Santera to the Casa Maestri family,” said Carol Van Wijnen of Santera.

“When we began to consider new owners, we knew it had to be a company we trusted that would maintain the integrity of our product while ensuring the brand would be available to more Tequila enthusiasts.”

Casa Maestri’s Destiladora Del Valle de Tequila distillery produces Tequila brands including Ghost, Los Amigos, Anteel, 21 Seeds, Sabor and Nosotros.