Campari names MD for Canada and US

The US arm of Campari Group has expanded Ugo Fiorenzo’s role to cover the Canadian business and appointed Melanie Batchelor to head up the company’s Rare division.

Campari America has made two internal changes to its leadership team, effective from 2 January.

Fiorenzo, who has served as managing director of the US for seven years, will now take on the additional responsibility of covering Canada as managing director.

Campari said Fiorenzo has led the group’s profitable growth in the States. He was recently appointed chairman of trade body the Distilled Spirits Council of the US (Discus).

Batchelor, who has held the managing director of Canada role for three years, will now take on the position of managing director of sales and Rare for Campari America.

Batchelor will report to Fiorenzo where she will be responsible for the design and execution of all commercial strategies for the US, as well as leading the relationship with commercial partners and stakeholders.

Furthermore, she will also oversee the recently launched Rare division, which aims to ‘unlock and accelerate’ the growth of super-premium-and-above alcohol brands.

Batchelor has worked at Campari Group for more than 11 years, including roles as vice-president of marketing for Campari America, and global marketing lead for spirits.

“The appointments of both Ugo and Melanie are a strong demonstration and testament to the exciting growth happening in the US and Canadian markets,” said Mauro Caneschi, managing director, Americas, Campari Group.

“We’re proud to elevate these leaders – both of whom have dedicated many years to the Campari organisation – and look forward to the long-term benefit that they will both provide to the business, as they work to expand the brand, culture and support the people working around them in their new roles.”