Bowmore unveils Lunar New Year release
Scotch whisky producer Bowmore has released a Lunar New Year bottling exclusively to global travel retail.
The 18-year-old Bowmore Lunar New Year release has been matured in a combination of oloroso and Pedro Ximénez Sherry casks.
Manuel González, marketing director of global travel retail for Beam Suntory, said: “We are thrilled to unveil the 18-year-old Bowmore Lunar New Year Limited Edition exclusively to global travel retail across Asia for a second year in a row.
“Lunar New Year and journeys are inextricably linked – as millions around the world embark on a journey home to be reunited with loved ones. We wanted to make sure that shoppers could find in Bowmore the perfect match and the perfect gift for these celebrations.”
Bottled at a strength of 43% ABV, Bowmore Lunar New Year offers aromas of rich dark chocolate, treacle toffee and date oil.
Notes of bitter-sweet orange peel and peat-smoke roasted coffee can be found on the palate, before a velvet mocha and macadamia nut chocolate finish.
The bottle is presented in an illustrated box that is said to focus on ‘reunions’ and align with what the Lunar New Year symbolises.
The design includes an illustration of the Bowmore distillery sitting atop a swell of waves, with key elements such as barley, casks, and peat smoke all representing the features that define Bowmore whisky.
Furthermore, the box features depictions of the water rabbit, in a nod the lunar calendar’s Year of the Rabbit.
The design takes inspiration from traditional brushstrokes of Chinese paintings with a focus on flow and fluidity.
Bowmore Lunar New Year is available exclusively in duty-free stores across China, Korea, Hong Kong, Taiwan, Singapore, Thailand, and Malaysia, for an RRP of US$145.
This Lunar New Year is also being celebrated by brands including Rémy Martin and Ferrand Cognac.