Rockstar Spirits joins Amber Beverage UK
British rum producer Rockstar Spirits has named Amber Beverage UK (ABUK) as its national distributor, effective immediately.
Rockstar Spirits was founded by CEO Thomas Hurst in 2017. Its portfolio is available in the UK, with Australia as its main export market.
ABUK will be responsible for distributing the five expressions in the Two Swallows collection, which is composed of the Citrus & Salted Caramel Spiced Rum, Orange & Ginger Spiced Rum, Cherry & Salted Caramel Spiced Rum, Pineapple & Salted Caramel Spiced Rum, and Banana & Salted Caramel Spiced Rum.
In addition, it will look after the brand’s three Grenade Overproof Spiced Rums, and the Bomb Navy Strength Spiced Rum range.
All are bottled at 38% ABV with a RRP of £22-£23.50 (US$27-US$29) for 500ml.
Douglas Cunningham, CEO of ABUK, commented: “We are delighted that Amber Beverage UK has been appointed as the UK distributor for this disruptive, bold, and innovative flavoured spiced rum range.
“As a category, rum is at an exciting stage right now. The ABUK team is excited at the prospect of working with Rockstar Spirits to take the range to its next stage of growth.”
The Two Swallows and Grenade rums are made using a blend of premium sipping rums created by the Diamond Distillery in Guyana, which is said to have a rich history dating back to the 1650s.
The spirits are infused with up to 20 natural ingredients, including 100% natural fruit flavours.
The Bomb range is made with rum from Panama and aged for two years in Bourbon casks.
The finished rums are produced and bottled in Manchester, England.
The rums have been designed to be sipped or combined with mixers. They also work as a ‘complex and delicious ingredient’ for contemporary and classic rum cocktails.
Hurst added: “I created the Two Swallows range in homage to my great uncle, captain Matthew Webb, who was the first person to swim the English Channel in 1875. Tragically, he drowned whilst attempting to swim the rapids at Niagara Falls.
“I named the brand Two Swallows because legend has it that a tattoo depicting two swallows on a Naval man will carry his soul to heaven. This rum brand is a tribute to my daring uncle not just in the brand name but in the bold, innovative packaging too.”
The products have garnered seven Gold medals in The Rum Masters blind-tasting competitions.
In June 2021, Hurst appeared on BBC One show Dragons’ Den and secured investment from Dragons Touker Suleyman and Tej Lalvani