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Langley’s Gin heads to Uruguay

British brand Langley’s Gin is set to make its debut in Uruguay through distributor Lidewen.

Lidewen will distribute Langley’s Gin in Uruguay

Langley’s Gin said the on-trade market in Uruguay has been largely skewed towards craft beers in recent years, but noted a trend towards ‘quality spirits and haute cocktails’.

The gin and tonic is said to be growing in popularity across bars, alongside classics such as the Negroni, Tom Collins, and Martinis.

Matt Ashton-Melia, owner of Langley’s Gin, said: “We are delighted to extend our footprint in the LATAM [Latin America] region after a very successful couple of years since our launch into Brazil.

“Lidewen are one of the leading distributors in Uruguay with a strong distribution network across all sales channels in the market.

“I would like to thank Andrés Toscanini personally for buying into our vision for the Langley’s brand and we look forward to a long and successful partnership in the years that follow.”

Langley’s Gin’s portfolio includes Langley’s London Dry, Old Tom, and First Chapter.

Andrés Toscanini is the owner of Lidewen, which also distributes brands such as Compass Box, Don Papa Rum, Flor de Caña, Angostura, and more.

Toscanini commented: “We all know the reputation of British gins, which is already important when presenting the product.

“Langley’s artisanal distillery, which bases its production on the traditional way and care in the search for the best botanicals, plays perfectly into this.

“Langley’s also shows a social commitment to the care of the planet, with its donation programmes for the conservation of animal species, recycling, and environmental care.

“I am fully confident that, with hard work on the brand in the local market, we will be able to position it as a trending gin. To achieve this, training, supporting material such as merchandising, and materials for bars and bartenders will be vital. We also believe that when we have a great product it is essential to make it known through tasting.”

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