Coole Swan partners with Proof DrinksBy Georgie Collins
Irish brand Coole Swan has joined forces with premium drinks specialists Proof Drinks to deliver sustainable growth of its cream liqueur.
The partnership will see Coole Swan becoming more widely available in the UK in both the on- and off-trade thanks to Proof’s cross-channel expertise and knowledge of the premium spirits sector.
Mary Sadlier, director and CEO of Coole Swan, said: “Proof Drinks is the perfect partner for Coole Swan. It has extraordinary experience working with premium brands. We are looking forward to new opportunities that the partnership brings and are very excited about the future of Coole Swan.’’
Coole Swan was born of a vision to reinvent Irish cream liqueur for a modern world, and is is made in Co Cavan, Ireland. It is said to be a ‘contemporary take on a classic’.
John Vider, managing director of Proof Drinks, added: “We are excited to build on Coole Swan’s current retail distribution as there is good opportunity to premiumise the cream liqueurs category with an authentic, quality product like Coole Swan.”
The liquid is designed to be savoured, and enjoyed neat or over ice or in inventive cocktails, ‘whatever the occasion and season’.
The recipe was perfected after 231 attempts to create ‘the ultimate balance’ of its core ingredients: whiskey, chocolate and cream.
Coole Swan won a Gold medal in The Liqueur Masters 2021, and was likened to Mini Milk ice creams thanks to its “long mouthfeel and some creaminess”.
In May, Jorden Wint was crowned the winner of Coole Swan’s inaugural cocktail competition.