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Brockmans Gin hires ex-Pernod director

English gin Brockmans has appointed a new marketing director, and junior brand manager.

Sampers joins from Pernod Ricard brand Beefeater gin

Former Pernod Ricard global brand director Eric Sampers has been named Brockmans Gin’s marketing director.

The French citizen has been in the beverage industry for 19 years, and previously worked in regions such as Brazil, the Americas for travel retail, and France across a multitude of brands.

He said: “I am thrilled to join the team at Brockmans, as I enter the next stage in my career within the industry. I have a keen interest in the British gin market, and hope to call on my experience from working across multiple markets to help further develop the brand with the existing team.”

Sampers came to the UK as a global brand director for Beefeater and Plymouth gin, and in 2019 set up low-alcoholic botanical blend Mary, which was awarded the coveted Taste Master award by The Global Spirits Masters Competitions in 2021.

Meanwhile, new junior brand manager Helen Buchanan has spent six years in marketing and PR in the drinks industry.

Buchanan spent six years in marketing and PR

She said: “It’s an honour to be able to join the team having followed its journey over the years. I look forward to being part of its continued growth and all the wonderful things we have in the pipeline.”

Buchanan previously spent two years at Treasury Wine Estates as brand marketing coordinator on the EMEA (Europe, Middle East and Africa) team, after holding the position of marketing and PR executive of food, beverage and hospitality at Harvey Nichols in 2020.

Guy Lawrence, CEO of Brockmans, said: “We are absolutely delighted to welcome both Eric and Helen in our growing team, as we look to expand the team at Brockmans, following a successful year of growth for the brand.

“They both have wide experience in marketing and PR within the drinks industry, and we look forward to continuing to grow Brockmans as one of the largest independently-owned gin brands in the UK.”

The gin brand saw revenue rise by 36% in 2021, with the brand selling one million bottles for the first time in a 12-month period.

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