London Essence appoints brand ambassador
Premium mixer producer London Essence has named Kirsten Jarin as its new brand ambassador for Great Britain.
Jarin joins the company from Diageo where she worked as the brand ambassador for Guinness and Roe & Co whiskey, before taking over Bulleit Bourbon in Great Britain.
“I am extremely excited to join The London Essence Co I have always loved the exquisite mixers and delicious flavours, not to mention their innovative activations,” commented Jarin.
“I am thoroughly looking forward to being part of a brand where I am encouraged to develop and flourish. It’s a truly inspiring brand to work for and I am surrounded by an amazing team, who I know will support me in helping London Essence grow within the GB and luxury space.”
Melanie Ginsberg, London Essence UK head of marketing, said: “Kirsten is very well-known in the industry, with a wealth of experience working with some high-profile brands.
“She’s creative, curious, and knowledgeable, and we are very excited to support her as she takes London Essence to the next level in GB.”
Earlier this year, London Essence expanded its portfolio with the addition of a Pink Grapefruit Soda and a Crafted Lemonade.