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Diageo Bar Academy creates Virtual Bar

Interactive events, live workshops, Q&A panels, and more will be offered through Diageo Bar Academy’s new Virtual Bar.

Diageo Bar Academy has created a Virtual Bar to connect bartenders worldwide

Diageo Bar Academy has launched its new Virtual Bar to help bartenders create a global community to connect with likeminded professionals and learn through a variety of materials, events and resources.

The Virtual Bar hosts different ‘rooms’ that each focus on specific themes and topics. The Central Bar offers bartenders, bar owners and managers insight into emerging industry trends.

Users can get experimental in the Creative Lab, and learn more about their favourite drinks in the Liquid Studio. Meanwhile, the Social Club aims to connect professionals from around the world.

Jacqueline Nasta, head of global on-trade customer marketing at Diageo, said: “Innovation, creativity and community have always been at the heart of Diageo Bar Academy, and we are really excited that the Virtual Bar has given us the opportunity to bring these core principles to life.

“This exciting space was built with our community members in mind – to provide them with a friendly local neighbourhood bar no matter where they are in the world. With what feels like the limitless possibilities interactive 3D experiences offer, we can’t wait to see how the Virtual Bar evolves in step with the future of our industry.”

Furthermore, the Virtual Bar will offer exclusive video content on creative bar techniques, such as smoking cocktails and fermentation.

The Virtual Bar will also host events, such as an online whisky tasting with Johnnie Walker and a non-alcoholic cocktail workshop with Seedlip.

Earlier this month, Norwegian bartender Adrián Michalčík was crowned the Diageo World Class Global Bartender of the Year 2022.

Behind the bar: a look at Diageo’s Virtual Bar

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