Loch Lomond is fastest-growing single malt
Scotch brand Loch Lomond Whiskies was the fastest-growing single malt by volume in the world in 2021, according to new data.
Figures from IWSR Drinks Market Analysis cited by the brand’s parent company, Loch Lomond Group, showed Loch Lomond Whiskies led the fastest-growing top 25 single malt brands globally.
Loch Lomond Whiskies has experienced 73% year-on-year growth by volume.
Single malt brand Glen Scotia, also owned by Loch Lomond Group, reported 108% year-on-year growth by volume.
John Grieveson, chief marketing officer, Loch Lomond Group, said: “The Scotch whisky market continues to be incredibly buoyant, and we have seen the category steadily grow for a number of years.
“We have made significant investments in Loch Lomond Whiskies and Glen Scotia to improve their visibility, both on shelves and through marketing initiatives, and we are beginning to see our awareness improve with consumers and through trade.
“Recent trends demonstrate a real shift towards more premium spirits, and while very different brands, rooted in their own unique history, both Loch Lomond Whiskies and Glen Scotia are known for their high-quality and innovative approach to whisky making, giving them an appealing proposition to consumers.
“This is a great achievement for both brands and an important step in our overall strategic growth plans.”
Loch Lomond has had an active 2022 with new product launches. In May, the Scotch whisky brand unveiled a 46-year-old single malt as the second bottling in its Remarkable Stills Series.
Meanwhile in May, the producer released two single malts to mark The Open golf competition’s 150th anniversary this year.
Plus, Campbeltown-based distillery Glen Scotia refreshed the packaging design for its core whisky range in June.
These were the world’s biggest-selling Scotch whisky brands in 2021, as reported in The Brand Champions 2022.