Glen Scotia range receives redesignBy Alice Brooker
Campbeltown-based distillery Glen Scotia has refreshed the packaging design for its core whisky range.
The Loch Lomond Group-owned brand has also revealed a bottle revamp for its standard and premium ranges.
The updated design includes ‘bolder’ shades of gold, deep aqua and emerald green, depicting the colours of Campbeltown’s ‘seafaring roots and leafy coastlines’.
Colin Matthews, chief executive officer of Loch Lomond Group, said: “Glen Scotia has forever held a special place in Scotland’s west coast, but in recent years, thanks to the commitment of our team and significant investment in our distillery, the brand has grown exponentially.
“The Glen Scotia distillery is at the forefront of Campbeltown’s renaissance – showcasing the town’s rich whisky heritage, guiding the way for others to follow, and now putting the town and Glen Scotia back to the very centre of attention on the world’s whisky map.
“It has been made possible by our team’s knowledge, dedication, craftsmanship and determination, and we are very excited to take this stunning new packaging to the world.”
The new look is intended to pay homage to the distillery, the region and its signature style. It will also feature aspects of the distillery’s history.
Matthews added: “We continue to show our enthusiasm and ambition for Glen Scotia and Campbeltown to grow further with the release of this beautiful new packaging.”
The move is said to represent a significant investment for the business, as it looks to drive sales and expand its presence.
Earlier this year, the distillery released a 46-year-old single malt as its oldest whisky to date.