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SBTV
Aviation Gin stars in Ryan Reynolds documentary
Diageo-owned Aviation American Gin is to feature in Deadpool star Ryan Reynolds’ new football documentary Welcome to Wrexham.
In 2020, Aviation Gin co-owner Reynolds and Always Sunny in Philadelphia actor Rob McElhenney bought Welsh football club Wrexham.
Welcome to Wrexham is a fly-on-the-wall documentary telling the story behind the two Hollywood stars’ purchase of the football club in the UK. It will be released on streaming platform Disney+ tomorrow (25 August).
Aviation American Gin is the official sponsor of Wrexham Association Football Club (AFC), and will make a feature in the show. Last year, the brand unveiled its Aviation American Gin X Wrexham AFC bottling, produced to celebrate the club’s takeover. The gin also features on the players’ training kit.
The juniper-based spirit contains citrus and floral notes, resulting in a well-balanced gin that is a ‘great base for cocktails’. Diageo acquired the brand in a deal worth US$610 million in 2020.
Reynolds’ wife, actor Blake Lively, is founder of Betty Buzz sparkling mixers. Lively unveiled a debut video campaign for her brand recently, which emphasised the range’s high level of carbonation.
Aviation recently appointed Hollie Stephenson as distillery director at the brand’s soon-to-be-opened production plant and visitor centre in Portland, US. The distillery will include an interactive tasting room.
To watch the trailer for the documentary, click below.