Artesian to debut workshop and guest bar series
London bar Artesian will launch a ‘first-of-its-kind’ workshop and guest bar series to champion collaboration and imaginative mixology called Artesian Atelier
Led by head bartender Giulia Cuccurullo and bar manager Lorenza Pezzetta, along with the whole Artesian team, the programme aims to create a hub for the industry’s most inspirational and creative minds to connect, exchange ideas and foster innovation together.
Each Artesian Atelier event will see a leading bar team from the global cocktail scene, alongside additional participants from London’s best bars, invited to take part in a private workshop in The Langham’s cookery school, Sauce by The Langham.
On the launch of Artesian Atelier, Cuccurullo commented: “Innovation and collaboration are at the heart of everything we do at Artesian, and the Atelier programme is the perfect opportunity to champion and advance these values with our friends from both the London and the international bar scene.”
On the first day of the two-day partnership, participating bars will be given a selected topic and ingredients, and the teams will experiment and create together. The process will be documented to share the session’s outcomes and learnings with the wider on-trade community via the bars’ digital platforms.
The following day, a guest shift will take place in Artesian, with a menu showcasing the cocktail creation designed collaboratively between Artesian and the visiting bar alongside selected serves from each bar’s menus, available to guests for one day only.
The first Artesian Atelier will take place on 17-18 July, in collaboration with Barcelona’s Paradiso bar, with support from Campari Group UK.
Cuccurullo continued: “The creative process will be the subject of the first Artesian Atelier workshop, and there is no bar more suited to exploring this theme with than Paradiso. When working together with inspiring minds from around the world, the opportunities to learn and grow as a community are endless and we cannot wait to see what the outcomes of the Artesian Atelier programme will be.”
Jono Mayes, national trade and bartender advocacy manager for Campari Group UK, added: “In partnering with Artesian Atelier, Campari Group UK hopes to bring together individuals at the leading edge of the industry, to share in the journey of creating new drinks and drinking experiences.
“Connecting thought leaders from different cultures and perspectives is very much a shared goal – one that seeks to explore new ideas, to inspire bartenders and consumers alike. This is the start of an exciting new chapter in our relationship with the UK bartender community, and we’re excited for what is still to come.”
The Paradiso guest night at Artesian will take place on Monday 18 July from 7pm, showcasing two of the latest creations from the famed Barcelona bar, and two cocktails from Artesian’s new Duality menu, alongside their collaborative signature creation. Attendance will be open to all.