Glengoyne goes offline with new whisky
Highland single malt brand Glengoyne has created a whisky box that blocks phone signals to allow drinkers to ‘switch off’.
Described as the ‘world’s first’ offline whisky, The Offline Edition has been created to enable drinkers to enjoy ‘uninterrupted moments with loved ones’.
The single malt comes with an aluminium inner cylinder to turn the whisky box into a digital ‘black spot’ that can block out electromagnetic signals for up to four smartphones.
The packaging is based on the original faraday cage, invented just three years after Glengoyne began making whisky in 1833.
The box includes a 700ml bottle of Glengoyne Legacy Series: Chapter Three, the final bottle in the Legacy collection.
According to research from Glengoyne, 52% of adults claim to forget what they are saying mid-conversation because they are distracted by their phones, with more than a third (38%) admitting to checking their devices often in the company of friends and family.
Barbara Turing, brand manager at Glengoyne, said: “No matter where we are, or how hard we try, there’s a temptation to check our phones, or be distracted by someone else’s screen lighting up at the table. It’s no surprise that time away from our tech has become one of the greatest luxuries of all.
“As Scotland’s slowest distilled malt, we’ve always celebrated being unhurried. The Offline Edition gives a new meaning to the term ‘second use’ – a special box that gives us all some time back for our own special moments with others and to savour a great-tasting dram.”
The Offline Edition boxes will be installed in premium whisky bars around the world, including the UK, Germany, the Netherlands, France and the US.
It will soon be available in limited quantities for RRP £120 (US$150) from the Glengoyne website.