Mijenta hires ex-Diageo brand ambassadorBy Alice Brooker
Tasha Iny has departed from Diageo-owned Casamigos and Don Julio to join Mijenta Tequila as its UK brand ambassador.
Iny previously held the role of Diageo Reserve brand ambassador for George Clooney-founded Casamigos Tequila and Don Julio Tequila.
She commented: “It was the right time for me to sidestep out of the corporate environment to join a creative and inspiring independent company where I am encouraged to grow and flourish.
“I fell in love with the liquid at the first taste and the team are second to none. I can’t wait to help build this brand in the UK and beyond.”
Iny has also spent time working for pisco and cachaça brands prior to representing agave spirits at Diageo.
She will work closely with Mijenta co-founders, Mike Dolan, former chief executive officer of Bacardi; Elise Som, environmental consultant and activist; maestra Tequilera Ana Maria Romero; and bar expert Juan Coronado.
Mijenta Tequila is distributed by UK-based Maverick Drinks, and Iny will work with the firm to launch the Mijenta in bars and restaurants across the country.
Mijenta Blanco Tequila launched in June last year, and the company are working to expand its presence globally.
Retailing for RRP £54.99 (US$69.09) for a 700ml bottle, the spirit rests at 40% ABV, and can be purchased from UK-based department stores Selfridges and Harvey Nichols, as well as online at Amazon.