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Limoncello distiller launches $1m crowdfunder

Limoncello producer Chelly has launched a crowdfunding campaign to raise US$1.07 million to support its US expansion plans.

Chelly Limoncello
Limoncello producer Chelly is seeking to raise more than US$1m through its crowdfunding campaign

Arizona-based Chelly produces ‘new-age infused limoncello’, which is targeted towards younger legal-drinking-age consumers.

The company is running its crowdfunding campaign via Start Engine.

Chelly was founded in Tempe, Arizona, in 2019. The brand is available in retailers across Arizona, including Total Wine and AJ’s Fine Foods, and online via Drizly.

Chelly is inviting investors to back the brand, with a minimum investment of US$250. The funds will go towards growing the business in the States.

Nicolas Guerrieri, CEO and co-founder, said: “We are at an inflection point where we need to expand our business so that more people can enjoy our award-winning product.

“We are focused on three main areas which are to partner with a co-packer, to expand our flavours, and to increase our brand awareness by an increased marketing budget and hiring key full-time employees.”

In other limoncello news, Marchetti Brands, owner of Lina’s Crema di Limoncello, appointed All Beverage Ventures as its sales representative in Florida, US.

Want to discover more liqueur brands? Take a look at the medal winners from last year’s Liqueur Masters blind-tasting competition.

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