Wavey Ice raises £450,000 in 24 hours

Ready-to-drink (RTD) cocktail brand Wavey Ice has surpassed its £450,000 (US$571,624) crowdfunding target in 24 hours.

With three weeks left on the crowdfunding campaign, the Northern Irish RTD brand expects to reach £600,000 (US$762,165) in total.

Laura Davis, managing director and head of production at Wavey Ice, said: “This overwhelming support demonstrates what we already knew, that our playful, nostalgic Ice Pops and RTD cocktails are a smash with consumers.

“During lockdown we gifted the Pops to our family and friends as a way of connecting, having a laugh and delivering fun energy to each other.

“One of the most popular gifts was mixed boxes of Wavey Ice Pops, which are an adult twist on childhood favourites that give off a nostalgic summer vibe. We jumped on the opportunity to buy the business as we knew it had a lot of potential, and it’s been a canny move as we’ve tripled sales.

“We’ve invested in NPD [new product development] and developed Sips, ready-to-drink alcoholic and non-alcoholic cocktails, which have been massively popular and standout sellers. Our crowdfunding campaign will help us bring our vibrant products to new markets and make waves in the industry.”

Wavey Ice first came to market in 2015 in London, before it was acquired by Davis and a team of four.

The brand has teamed up with celebrities and influencers to grow its presence, including Olympic diver Tom Daley.

Wavey Ice recently launched its RTD range called Sips, comprising seven pre-mixed alcoholic and non-alcoholic cocktail pouches.

Davis added: “Ultimately, our goal is to be a brand that inspires joy, creates unforgettable moments, and becomes a household name known for its exceptional products and sustainable practices.

“As we embark on this exciting journey, we invite our customers, investors and partners to join us in shaping the future of Wavey Ice together.”

RTD sales reached US$10.6 billion in the US off-trade during the last year, new data revealed earlier this month.