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Grey Goose moves into RTDs
Bacardi-owned Grey Goose vodka will release its lower-ABV Essences range in the UK next month and unveil its first ready-to-drink line.
By Nicola Carruthers
In February last year, the brand released the 30% ABV Essences line, infused with fruit and botanicals from across the world.
The range comprises three expressions: Strawberry and Lemongrass, White Peach and Rosemary, and Watermelon and Basil.
The line is made with Grey Goose vodka and infused with ‘real’ fruit and cold-distilled botanicals. The ingredients in each expression come from countries such as France, Spain, Thailand and Sri Lanka.
Each Essences product contains 82 calories per 50ml serve and no artificial ingredients.
Following its successful debut in the US, the range will hit the UK next month.
Furthermore, the brand will unveil ready-to-drink (RTD) variants of the range mixed with soda water, called Grey Goose Essences Vodka Spritz. The collection marks the first RTD line for the brand.
The RTDs come with an ABV of 4.5% and contain 79 calories per 250ml can.
Martin de Dreuille, Grey Goose vice-president of global marketing, said: “Spritzes and drinks featuring botanicals have been growing trends, and with consumers increasingly trying their hand at mixology, we knew there was an exciting opportunity to create a distinctive drink using real fruit essences that would take the guesswork out of mixing light tasting and delicious cocktails at home.”
Essences will be priced at RRP £39 (US$51.40) per 700ml bottle and available to buy from Waitrose, Tesco, Majestic Wine and Costco, along with select on-trade accounts. The RTDs will be available from June 2022.
Earlier this year, Bacardi unveiled its first non-alcoholic ‘spirit’ brand, Palette.
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