Glen Moray and Edinburgh Rugby extend alliance
Scotch whisky brand Glen Moray has renewed its partnership with Edinburgh Rugby for two years as the club’s official single malt.
Glen Moray has been the official single malt for the Scottish professional rugby team since the two companies partnered in January 2018. The Speyside distillery is currently in its fifth season as Edinburgh Rugby’s partner.
The collaboration has now been extended for another two years and will coincide with two new initiatives.
The first is a new pop-up whisky bar in the fan zone on home match days at the club’s Dam Health Stadium in Edinburgh.
The second initiative will see the creation of a Glen Moray and Edinburgh Rugby whisky club, which will allow fans, players and the distillery team to explore the world of single malt whisky and participate in special tastings and events. It will also provide access to behind-the-scenes moments throughout the season.
The new initiatives are part of the existing programme of activity, which includes a featured sleeve logo on the team’s home and the launch of the Glen Moray Homecoming Edition bottling in 2021 to celebrate the new stadium.
The 15-year-old whisky was fully matured in Sherry casks at the Elgin-based distillery, and features illustrations of the new stadium and its signature orange goal posts on the box. Only 1,000 bottles were released.
In December 2018, Glen Moray launched an exclusive single cask bottling in partnership with Edinburgh Rugby.