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Anora suspends sales to Russia
Nordic drinks company Anora Group has stopped all sales to Russia to show its support for Ukraine.
Russia’s full-scale military invasion into Ukraine began on 24 February and has caused hundreds of casualties to date. The conflict has led to hundreds of thousands of Ukrainians fleeing the country to neighbouring states.
Anora Group, which produces Koskenkorva Vodka and OP Anderson aquavit, said it has ceased sales to Russia to back Ukraine.
Furthermore, the company has donated €50,000 (US$55,900) to the Ukrainian Red Cross, a non-profit charity providing food, water, shelter and first aid.
“We are deeply concerned about the situation in Ukraine and want to offer our support to the Ukrainian people,” said Anora CEO Pekka Tennilä.
Anora was established in September last year following the merger of Altia and Arcus. The firm recently teamed up with Dettling and Marmot to take Koskenkorva Vodka to Switzerland.
Luxembourg-based Amber Beverage Group has also donated financial resources to the charity project Stand With Ukraine to show it is ‘standing firm’ with the people of Ukraine.
Meanwhile, vodka producer Nemiroff was forced to temporarily shut its distillery because of the Russia-Ukraine war.
Certain areas in the US and Canada also pledged their support to Ukraine by removing Russian-made alcohol from store shelves.