Koskenkorva Vodka heads to Switzerland
Nordic drinks company Anora Group has teamed up with Dettling and Marmot to take Koskenkorva Vodka to Switzerland.
Dettling and Marmot will support Koskenkorva with sales, marketing and distribution in Switzerland, as part of the long-term partnership.
Koskenkorva’s portfolio will be available throughout Switzerland from the start of February.
Pontus Forth, export director at Anora, said: “Dettling and Marmot are widely recognised as one of the strongest independent distributors in the Swiss market.
“They have an impressive portfolio of well-known brands and a strong route to market footprint. We also share important values and alignment on how to position the Koskenkorva brand in the market.”
Koskenkorva Vodka has been made in Finland since 1953. In November 2020, the brand released a bottling made from regeneratively farmed barley, a process that transforms agricultural fields into stores of atmospheric carbon.
Anora was established in September last year following the merger of Altia and Arcus.
André Parsic, general manager at Dettling & Marmot, added: “Koskenkorva is actually one of the most authentic and sustainable vodka brands available on a global scale and has great potential to become a leading player in the Swiss market.
“We are impressed by its disruptive, high-quality range, its contemporary design and its positive attitude to life.”