What is the UK’s most popular alcohol brand?

Diageo-owned Baileys is the most popular alcohol brand in the UK, according to a new study.

Online gaming review expert Lucky Creek analysed alcohol brands based on Google search data and YouGov ratings of how recognisable brands are.

Each tipple was given an overall score, calculated from their performance in each category, to determine the UK’s favourite alcohol brand.

With a rank of 10, cream liqueur Baileys came top of the table. Baileys reached 97% in the fame score and had the highest popularity score at 60%.

The brand also had the second highest number of average monthly online searches at 86,000.

A spokesperson for Lucky Creek said: “Stereotypically, Britain has been known for its love of a good drink compared to other countries.

“Between 2019 and 2020, alcohol expenditure in the UK increased by approximately £5 billion (US$6.7bn) whilst we were in and out of the pandemic lockdowns, and these findings provide an interesting insight into what brands Brits are choosing to spend so much money on with so much available on the market these days.”

The second most popular brand was Jack Daniel’s, which scored 9.37 overall. The brand achieved 96% in the fame category, 48% in popularity, and had the highest search volume at 90,000.

Guinness came third with a score of 9.33, while Beefeater gin placed fourth with a ranking of 8.0. Heineken came fifth, scoring 7.77.

The next five brands in order were: Smirnoff (7.75), Martini (7.73), Budweiser (7.65), Malibu (7.64) and Dom Pérignon (7.44).