Hoxton Spirits gains seven-figure backing

London-based Hoxton Spirits has secured a seven-figure investment from banking firm Optiva Securities to help expand its portfolio and grow internationally.

Founded by Gerry Calabrese, Hoxton Spirits is inspired by the fashion, music and diverse culture of its namesake London neighbourhood and the surrounding area.

“We made great strides thanks to an initial round of seed investment,” said Calabrese. “We’ve created a strong core range, brand identity and loyal customer base. We’ve lucky enough to have partnered with some fantastic brands and individuals in the fashion and music space.

“We’re established in the UK on-trade and off-trade and distributed in Germany and Italy. It’s time to raise our game by expanding our range, international markets and management team while turbo boosting our marketing activity and brand partnerships.”

The brand’s range includes Hoxton Coconut and Grapefruit Gin, a pink gin and a banana-flavoured rum.

Chrisitan Dennis, CEO of Mayfair-based Optiva Securities, and lead investor and advisor to Hoxton Spirits, added: “Our recent success with the IPO of East Imperial on the London market gives us a good platform on which to make further investments in the food and beverage sector.

“We have been highly impressed with Hoxton Spirits’ management team and their ambition to build an international drinks brand that is a true and authentic reflection of Britain today. The brand has a clear, strong appeal to young, aspirational people.

“I see all the elements of a big success story in the making and am excited to be part of the brand’s journey.”