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Campari Group makes website accessible

Aperol owner Campari Group has relaunched its corporate website to make it accessible for people with physical and cognitive disabilities.

Campari Group’s portfolio includes Aperol

Startup company Accessiway partnered with Campari Group to make the website navigable by disabled users through artificial intelligence.

Enrico Bocedi, corporate communications director at Campari Group, said: “Diversity, equity and inclusion are three key pillars of our commitment to Camparistas, business partners and communities.

“About 15% of the world’s population (over one billion people) currently experience disability, according to the World Health Organisation. But only 3% of websites globally are navigable by these users, according to Web Aim. This demonstrates today there is still a great website accessibility gap.

“Thanks to the partnership with Accessiway, we are adding an important step towards greater inclusiveness, offering maximum accessibility to our website and all its contents.”

The new accessible feature can be spotted in the bottom left corner of the screen on desktop and mobile, appearing as a white person in a blue circle.

Through this icon, users can access the necessary customisations to navigate the page according to their needs. Customisations include enlarging the characters and the spacing of the texts; removing colour contrasts; activating special sliders; and setting the automatic reading of the contents to allow access to users with sensory, motor, neurological and cognitive deficits.

Giulia Rampa, head of customer success at Accessiway, commented: “Together with Campari Group, we want to ensure that no user feels excluded. Our priority is that as many websites as possible are accessible to people with disabilities, involving them and giving them the opportunity to fully enjoy all the services offered online.

“Accessibility also lies in small things, such as moments of leisure: only when we really make those accessible, will we have a true integration. We hope, thanks to the partnership with Campari Group, to raise awareness around the issue to make the web a more inclusive place together.”

The refreshed website can be visited at

In October 2021, The Spirits Business interviewed Leigh Irvine, managing director of Campari Group’s global travel retail arm.

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