Burns Crystal gets a new lookBy Kate Malczewski
Scottish glassware company Glencairn Crystal Studio has given its Burns Crystal business a rebrand.
Burns Crystal was founded 35 years ago by professional crystal cutter Donald Kay.
The company was acquired by family-run Glencairn Crystal Studio, maker of the world’s leading whisky glass, in 2015.
Now Burns Crystal has debuted a new look to appeal to consumers seeking Scottish gifts. The refresh includes new branding across its redesigned website, online shop and social media channels.
The firm’s range features handmade glasses specifically created for whisky, gin, wine and Champagne, with many designs featuring Scottish-themed engravings. The company has also premiered a feature that allows customers to discover if they have a Scottish clan name accompanied by a family crest, which can then be added to its glassware.
“We are incredibly proud of our Scottish heritage – it’s an exciting opportunity for us to give Burns Crystal an image refresh and reset alongside, but still separate to, our existing Glencairn Crystal product offering,” said Jason Kennedy, sales director at Glencairn Crystal.
“Here at Glencairn we have more than 40 years of experience in the crystal market – we strive to provide a first-class professional, committed and friendly service to all customers, with family values remaining at the heart of everything we do.”
Burns Crystal’s glassware ranges in price from around £10-£50 (US$14-$68) and is available at www.burnscrystal.co.uk.