Close Menu

The Gin Masters 2021 – Second Tasting results

The gin category is so popular, we had two hold two blind tastings to fit in all the entries – here we reveal the results of our second competition.

The Gin Masters results, part two
From classic London Dry expressions to flavoured bottlings, gin continues to climb in popularity

No matter how much chatter there is of ‘peak gin’, it’s evident consumers cannot get enough. From flavoured expressions to well‐made classics, gin continues to go from strength to strength.

Last month, trade body Spirits Europe unveiled The Economic and Ecological Footprint of the Spirits Sector in the EU, the UK, Norway and Switzerland, a report that analyses the impact of the industry in the EU‐plus region.

Based on 2019 figures, the report showed that gin accounted for 5% (1.59 million hectolitres) of all spirits volumes produced in EU‐plus countries and 5% of turnover (€1.42 billion/US$1.2bn).

The enormity of the gin category is evident in the growth experienced in The Gin Masters. In 2020, the competition was split into two parts because of Covid‐19 challenges. However, this year, because of the sheer volume of entries – plus the number of new products launching on a regular basis – the competition was divided into two instalments.

The Gin Masters – First Tasting took place in June this year, when nearly 500 entries were put to the taste test. The second set of entries were judged in October by professional tasters assembled at the Novotel Hotel in London Bridge, UK.

The entries were divided between three panels, the first of which was chaired by David T Smith, spirits writer, consultant and co‐founder of The Craft Distilling Expo. He was joined by: Dimple Athavia, founder of All Things Drinks; and Emma Stokes, aka Gin Monkey and chief of World Gin Day.

The second group comprised: Marie Cheong‐Thong, wine and spirits judge, and Wine and Spirit Education Trust (WSET) educator; Sarah Miller, founder of the Gin A Ding Ding blog; and Tobias Gorn, co‐founder and senior partner at International Drinks Specialists, who chaired the panel.

The third and final team included Nicola Thomson, director of Practical Matters, and Melita Kiely, editor of The Spirits Business and chair of the tasting. The identity of each entry was kept under wraps thanks to the help of Sensible, which packed and shipped the bottles for the competition.

Gin Masters judges
The Gin Masters – Second Tasting judges. Back row, l‐r: Nicola Thomson, Dimple Athavia, Marie Cheong‐Thong, Tobias Gorn, Emma Stokes and Sarah Miller. Front row, l‐r: Melita Kiely and David T Smith

Getting the tasting off to a strong start was Hrafn Gin Cranachan, which picked up a Gold medal in the Premium flight. Tasting notes included “gentle spices opening to juniper and good length”.

The next price bracket – Super Premium – delivered the first Master medallist of the day: Tiger Gin. The judges described this as a“subtle, classic gin” with “beautifully integrated alcohol balancing the juniper”.

Among the four Gold medal winners in this heat were Parakeet Gin, with its “inviting nose with spices and star anise”, and Harbour Lights Sunset Gin, celebrated for being “clean and crisp”, with “good juniper notes”.

Six strong Silver medallists were also enjoyed in this flight.

“This was a strong example of gins at this price point, with some superb classic styles,” noted Smith.

Lingering spice

Three Gold medals were discovered in the Ultra Premium round. The first was awarded to Henley Gin – Classic Dry, full of “bright, zesty aromas” and “lingering spice and juniper” on the palate. Lussa Gin secured the second Gold, with fruity notes of “raspberry and juicy berries” on the nose and “lovely texture” upon sipping. Third, Iron Balls Gin won a Gold medal for having a “clean, lovely lemon oil” aroma and “spicy palate”. A Silver medal went to Norrbottens Destilleri’s Excursion #1 – Grapefruit Gin.

Our London Dry flight produced two Master winners

Thomson said: “This was quite consistent as a flight – Iron Balls Gin had great acidity with wonderful cloves and spices. It really opened up with time.”

With the price‐based heats completed, the judges turned their attention to London Dry gins. The flight did not disappoint, producing two Master‐worthy entries.

Trii Gin was deemed deserving of the top Master award for its “juniper‐forward” profile, with a “lot of anise and a sweet sensation” on the finish.

Fellow Master medallist Whitley Neill Connoisseurs Cut was also praised for being “well rounded and balanced, with citrus towards the finish”.

Lots of juniper

An impressive eight Gold‐standard gins were also sampled in this heat. Otterbeck Distillery collected two Golds, one for “big and round” Cotton Gin and a second for Cotton Winter Gently Spiced, which delivered “warming spice” while still offering “lots of juniper”.

Hensol Castle Dry also bagged a Gold for being “zesty and crisp” on the palate with “lots of pine”.

Three Silver medals completed the flight.

“This was a flight of well‐made gins,” noted Thomson. “London Dry is such an important part of the gin category, and while there were some great classic styles, you can see producers are also being quite playful with flavours and interesting botanicals. I thought it was great.”

Creativity and innovation continued into the next round: Contemporary. Modern gin styles were put through their paces in this heat – and they did not disappoint.

The first of three Masters went to Gintl. Gorn said: “This was expressive and big, but still with some elegance. A great modern example – smooth and delicate mid‐palate and a grand finale.”

BBC Spirits picked up the other two Master medals, one for Etsu Double Yuzu and the second for Etsu Deep Ocean. Etsu Double Yuzu delivered “bright, green zesty” aromas and “prominent juniper” on the finish.

Meanwhile, Etsu Deep Ocean was “slightly salty” with “lemon peel oils”.

Three Golds were also awarded to: “balanced, clean” Revelstoke Premium Gin No.1; “oily, with spice notes” Kiss Cold Gin; and Chalkstream Gold with its “peppery spice, lingering flavour”. Four Silvers took the total medal haul in this round to 10.

Moving on to the Microdistillery round, and two solid Silver medals were given to “sweet, citrus nose” Oude Dry Gin and “citrus‐heavy” Excursion #1 – Grapefruit Gin.

Gorn’s panel noted: “Regardless of the size of the operation, it is important to keep the botanicals in balance – especially oily citrus.”

The Organic heat produced a fresh set of Gold medals. Amicitia Organic Dry Gin collected a Gold medal for hints of “fennel and aniseed, and nice balance”. A Gold medal also went to 8 Organic Molecular Gin for being “soft and fruity with some citrus jamminess”.

The third Gold in this round was given to Ombibulous Organic Gin for having “woody and citrus notes” and “clean flavours”.

Two Silver medals were awarded to 88 Organic Molecular Gin and 88 Navy Organic Molecular Gin.

The Navy Strength category that followed hugely impressed the judges, delivering two Master medals. Elephant Strength Gin received the Master award for notes of “cloves, pepper spice, coriander and cardamom”. “The high‐alcohol strength holds very well,” said Thomson.

Jones 1778 Navy Strength Gin also received a Master. The judges liked its “honey, vanilla nose” and notes of “Bourbon oak, woodiness” on the palate with “up‐front and dominant juniper”.

“These were exceptional examples of high‐strength gins; both were packed with flavour, but the alcohol was integrated perfectly. Really well made,” enthused Thomson.

Pink hype is justified

With pink gin currently all the rage, the judges were eager to see if the quality of entries would live up to the hype.

Thankfully, the flight started strong with a Master medal awarded to Henley Gin – Rhubarb & Orange. Thomson commented: “Quality‐wise, this was leaps and bounds above the rest. It combines so many pink and dark fruit sensations, cassis on the nose, confected raspberry, jammy rhubarb on the palate – but all balanced.

“Pink gin can sometimes be a bit nondescript, but this offered so much. Lovely complexity.”

Lawrenny Meadowbank Pink Gin was found to be up to the Gold standard, enjoyed for its “juniper and floral palate” and “good balance”. Two Silvers also joined the growing medal count.

Flavoured gin: a mounting trend

Another burgeoning gin category is flavoured, with a number of new expressions recently coming to market. Once again, the judges noticed a standout bottling: Berkshire Botanical Honey & Orange Blossom Gin, which secured a Master medal. The judges liked how the orange and honey came through on the nose, enhanced on the palate by “some cloves and pepper spice”, which overall “complemented the gin well”.

Three Golds gave the flight a boost, including Ungava Ginger, which delighted the judges with its “fresh ginger” aromas and “lingering ginger heat with juniper” on the palate.

Gold winner Whitley Neill Rhubarb & Ginger Gin had “lively flavours, some juniper and a bit of cream sweetness”, which the judges loved.

Meanwhile, stablemate Whitley Neill Blood Orange Gin had aromas of “orange Chewits” leading to “an almost balsamic tang on the palate with citrus peel”.

Six Silvers – including Gin Barrister Blue, Explorer Pink Gin and Baby Pink Gin – were also awarded in this flight.

Athavia said: “There are many great flavoured gins out there, and while some entries were not reflecting how this category can be, others showed a very high quality.”

The penultimate flight brought a selection of Gin Liqueurs, and a Master winner in the form of Wattshot – Gin and Cherry Blossom.

The liqueur had a “beautiful cherry blossom aroma and a slight floral note” leading to a “lovely hint of warm spice, and something akin to ripe peaches/apricot” on the palate.

A Gold medal was handed to Hedgepig Zesty Elderflower for its “bold elderflower profile”, which managed to be “not too sweet”.

The flight finished with a Silver medal for Hedgepig Wild Bullace & Quince.

Taking it sloe

With just one more flight to go, the judges were happy to find one last Master medallist: Barrister Sloe Gin. Stokes said about the gin: “This had slight herbal aftershave notes on the nose. The palate is rounded, with raisins alongside the sloe. The nuttiness is nice and overall, not too sweet.”

With the initial tasting rounds complete, the judges had the enjoyable – yet taxing – job of selecting The Gin Taste Master 2021. To decide the ultimate expression, the judges retasted all the Master medals from both parts of The Gin Masters.

After carefully considering all the top medal winners from both blind tastings, there was one entry that stood out from the rest: Elephant Strength Gin, making the navy strength expression this year’s Gin Taste Master. “This was incredibly well made, and considering it’s 57% ABV, it was punchy, fresh, vibrant, and still had that underlying aspect of juniper,” praised Thomson, adding that it was “stunning”.

The takeaway thought from the competition was that despite any murmurs of ‘gin fatigue’ or ‘over‐saturation’, there is a wealth of quality expressions to be found throughout the category.

And if producers can continue these elevated standards, gin’s future looks set to be equally bright.


Bevica – sponsor of The Gin Masters 2021

Claudio Martell – Bevica product director

“I am delighted to be in partnership with The Spirits Business [and the drinks business], with Bevica as the sponsor for The Gin Masters and The English and Welsh Wine Masters. With our extensive experience of clients across the drinks sector, but in these two areas specifically, we know that Bevica is a proven, reliable and effective cloud SaaS solution powered by Microsoft. It is ideal for organisations that are looking to streamline and automate their processes, with an all-in-one solution that is future-proofed and can flex to any business growth requirements.”

Pippa Odell – MD, TVision Technology
“At a time when businesses are evolving due to the many challenges of this worldwide pandemic, it feels particularly relevant that Bevica sponsors initiatives within the drinks sector. We are delighted that Bevica is sponsoring the competition this year, because we understand that wine companies’ business models and processes are evolving at unprecedented speed. And our Cloud-based Bevica platform can support these businesses to really help them evolve. We wish all of the entrants good luck in this year’s competition.”

The Results


Company Product Medal
Raven Spirits Hrafn Gin Cranachan Gold

Super Premium

Company Product Medal
Tiger Gin Tiger Gin Master
Parakeet Parakeet Gin Gold
The Copeland Distillery Copeland Traditional Irish Gin Gold
Harbour Lights Spirits Harbour Lights Sunset Gin Gold
Sash & Fritz Wild Child – Berlin Dry Gin Gold
Junimperium Distillery Junimperium Sloe Gin Silver
Sir Edmond Sir Edmond Gin Silver
Gonzalez Byass The London Sherry Cask Silver
Oxefruit Gin Seven Deadly Sins Silver
Ungava Spirits Co Ungava Gin Silver
Devil’s Row Devil’s Row Premium Dry Gin Silver

Ultra Premium

Company Product Medal
The Henley Distillery Henley Gin – Classic Dry Gold
Lussa Drinks Company Lussa Gin Gold
Iron Balls International Iron Balls Gin Gold
Norrbottens Destilleri Excursion #1 – Grapefruit Gin Silver

London Dry

Company Product Medal
Trii Gin Trii Gin Master
Halewood Artisanal Spirits Whitley Neill Connoisseurs Cut Master
Halewood Artisanal Spirits Mary‐Le‐Bone London Dry Gin Gold
Ginmeister Naked Pinkster Gold
Otterbeck Distillery Cotton Gin Gold
Otterbeck Distillery Cotton Winter Gently Spiced Gold
Craft Link Distillery Ginologist Orient Gin Gold
Craft Link Distillery Ginologist Citrus Gin Gold
Craft Link Distillery Ginologist Floral Gin Gold
Bottlers & Distillers Hensol Castle Dry Gold
Halewood Artisanal Spirits Berkshire Botanical Dry Gin Silver
Halewood Artisanal Spirits Whitley Neill Original London Dry Gin Silver
Lawrenny Estate Distillery Lawrenny 1818 Settlers Gin Silver


Company Product Medal
Gintl Group Gintl Master
BBC Spirits Etsu Double Yuzu Master
BBC Spirits Etsu Deep Ocean Master
Jones Distilling Revelstoke Premium Gin No.1 Gold
Brands for Fans Kiss Cold Gin Gold
The River Test Distillery Chalkstream Gold Gold
Strawhill Estate Spirits Co Jacquard Gin Silver
Lawrenny Estate Distillery Lawrenny Van Diemens Gin Silver
Norrbottens Destilleri Excursion #1 – Grapefruit Gin Silver
Devil’s Row Devil’s Row Premium Dry Gin Silver


Company Product Medal
Oude Oude Dry Gin Silver
Norrbottens Destilleri Excursion #1 – Grapefruit Gin Silver


Company Product Medal
Wet City Spirits Amicitia Organic Dry Gin Gold
Linden Leaf Botanicals 8 Organic Molecular Gin Gold
Wet City Spirits Ombibulous Organic Gin Gold
Linden Leaf Botanicals 88 Organic Molecular Gin Silver
Linden Leaf Botanicals 88 Navy Organic Molecular Gin Silver

Navy Strength

Company Product Medal
Elephant Gin Elephant Strength Gin Master & Taste Master
The Copeland Distillery Jones 1778 Navy Strength Gin Master

Pink Gin

Company Product Medal
The Henley Distillery Henley Gin – Rhubarb & Orange Master
Lawrenny Estate Distillery Lawrenny Meadowbank Pink Gin Gold
Ginmeister Pinkster Gin Silver
Raven Spirits Hrafn Gin Cranachan Silver

Flavoured Gin

Company Product Medal
Halewood Artisanal Spirits Berkshire Botanical Honey & Orange Blossom Gin Master
Ungava Spirits Co Ungava Ginger Gold
Halewood Artisanal Spirits Whitley Neill Rhubarb & Ginger Gin Gold
Halewood Artisanal Spirits Whitley Neill Blood Orange Gin Gold
Baby Pink Gin Baby Pink Gin Silver
Ladoga Barrister Blue Gin Silver
Anora Group Explorer Flädergin Silver
Halewood Artisanal Spirits Berkshire Botanical Rhubarb & Raspberry Gin Silver
Anora Group Explorer Pink Gin Silver
Norrbottens Destilleri Excursion #1 – Grapefruit Gin Silver

Gin Liqueur

Company Product Medal
Wattshot Wattshot – Gin and Cherry Blossom Master
Ginmeister Hedgepig Zesty Elderflower Gold
Ginmeister Hedgepig Wild Bullace & Quince Silver

Sloe Gin

Company Product Medal
Ladoga Barrister Sloe Gin Liqueur Master

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No