Whitley Neill launches first TV campaignBy Alice Brooker
Halewood Artisanal Spirits has released its £5 million (US$6.89m) TV ad campaign for Whitley Neill gin, featuring a voiceover by actor Billie Piper.
Whitley Neill’s first TV ad campaign launched yesterday (25 October), and showcases its core gin range – the London Dry, the Rhubarb & Ginger, the Raspberry and the Blood Orange flavours.
Simon Jackman, senior global brand manager for Whitley Neill Gin, commented: “It’s been a big year for Whitley Neill Gin as we moved production to our City of London Distillery.
“We are continuing to drive awareness for the brand with the launch of our biggest ever ad campaign and first ever TV appearance.”
The advert features a voiceover by I Hate Suzie star Billie Piper, and also stars actor Evie Brodie.
Brodie is shown to travel around the world enjoying the various expressions of gin, which is intended to display the worldwide inspiration behind the flavours in the range.
The spot finishes at the City of London Distillery, which is the home of Whitley Neill Gin.
Jackman added: “The campaign brings to life the ethos of Whitley Neill, featuring our new home at the City of London Distillery, as well as the countries and cultures that have provided the inspiration for our range of flavours.
“This will also be pulled through into all our social assets and point of sale materials that we will be providing for retailers and licensees over the next few months, helping to drive sales of the range in the run up to Christmas.”
The ad campaign will run from October to mid-December, and will also roll out as an outdoor print and social media campaign, supporting the marketing push.
Earlier this year, Whitley Neill gin introduced a £1.2m (US$1.6m) campaign for its gin, channelling summer outdoor dining occasions.
Check out the new on-screen feature for the gin brand below.