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News
Sacred reveals Tequila community outreach project
Nonprofit Sacred has teamed up with El Bandido Yankee Tequila to launch an outreach program for a new football (soccer) complex in Jalisco, Mexico.
US-based nonprofit Sacred was founded by Lou Bank to improve the quality of life in the rural Mexican communities where heritage agave spirits are made.
Partnering up with El Bandido Yankee Tequila Company, Sacred is rolling out an outreach programme to revitalise an existing football field located in San Antonio de Fernandez. The complex will be kitted out with a natural grass field, goal posts, nets and sports equipment.
Bank said: “I love that El Bandido Yankee wanted to take the time to work with the community to determine what will best support them.
“They’re hands-on about their commitment and genuinely interested in knowing the people living in Jalisco and making their Tequila.”
El Bandido Yankee Tequila is crafted at the El Viejito Distillery in Jalisco, and a portion of the proceeds from the sale of every bottle will be donated to support Sacred’s mission, alongside 100% of the proceeds from merchandise sales.
“The new soccer facility is about enhancing the quality of life for everyone in that community. The result will be a thoughtfully designed space where everyone – but especially children and young adults – can enjoy fresh air and exercise, and can connect in a healthy, safe way,” Bank added.
Bank and the El Bandido Yankee team met in April this year with residents and community leaders in Jalisco.
The grassroots operation resulted in an objective to revitalise the existing football field in the area for students and young adults. The project has been coordinated with San Antonio de Padua Parish Church in the area.
“Supporting the people, land and culture of Jalisco is our priority,” said El Bandido Yankee founder Jim Bob Morris.
He added: “With our leadership’s background in business, sports and philanthropy, our core tenets align perfectly with Sacred’s mission of bolstering recreation, education, and development efforts in communities where agave is grown.
“This is the first of many programmes and we look forward to supporting Jalisco communities on an ongoing, long-term basis.”
The Spirits Business recently interviewed Sacred founder Lou Bank on the subject of how mezcal certification is changing.