Captain Morgan creates RTD cocktailsBy Melita Kiely
Spiced rum brand Captain Morgan has unveiled a line of ready-to-drink (RTD) tipples: Captain’s Cocktails.
The range will make its debut at Cinespia, an outdoor screening series in LA, US, on Saturday 21 August.
The line comprises three cocktails: Tropical Punch, Mai Tai and Long Island Iced Tea.
Captain Morgan Mai Tai and Captain Morgan Tropical Punch sit at 13% ABV, while Captain Morgan Long Island Iced Tea has an ABV of 17%.
Each expression will be available in 1.75l bottles for RRP US$19.99.
The RTDs will be a permanent addition to the brand’s portfolio, available across the US and Canada.
Sam Salameh, vice-president of the Diageo-owned rum brand, said: “Captain Morgan has always been about bringing friends together to help create new memories, whether it’s a happy hour or enjoying time at home.
“Captain’s Cocktails are meant to match the moments that are synonymous with the season – offering all the flavour and all the fun without any complications.
“The audacious reimagining of these classic cocktails with a unique Captain twist goes perfectly with our goal of being unapologetic in everything we do.”
The Mai Tai is said to have flavours of orange, lime and a hint of pineapple.
Meanwhile, Tropical Punch has tastes of citrus and tropical fruit, and Long Island Iced Tea combines rum, vodka, triple sec and ‘other flavours’.
Furthermore, last month, The Spirits Business editorial team selected some of their favourite RTD cocktails.