AB InBev creates Natural Light vodkaBy Kate Malczewski
Brewing giant Anheuser-Busch InBev has pushed its Natural Light beer brand into the vodka category.
The producer has debuted three lemonade-flavoured Natural Light vodka expressions: Lemonade, Strawberry Lemonade and Black Cherry Lemonade.
With the launch, AB InBev seeks to tap into the mounting flavoured vodka trend while capitalising on the popularity of its reduced-calorie beer brand, which it first introduced to American drinkers in 1977.
According to the company, Natural Light is the sixth best-selling beer in the US.
Daniel Blake, group vice-president, Budweiser and value at Anheuser-Busch, said: “Natural Light is constantly looking to innovate to meet the evolving flavour preferences of our fans. Nothing is off the table.
“Flavoured vodka is one of the fastest-growing segments in spirits, and we knew Natty was the brand to show up to the party with a great tasting offering to set us apart. We’re such believers in the taste of Natty Vodka, we’ll guarantee you’ll love it or you get money back.”
The company is offering rebates on purchased bottles of the new product, subject to terms and conditions. For more information, visit mycooler.com/nattyvodka.
Natural Light’s vodkas sit at 30% ABV and are available in both 750ml and 50ml bottles.