Top 10 biggest-selling spirits brands

15th July, 2021 by Kate Malczewski

5. Tanduay


2020: 23.9m

2019: 20.5m

% change: 16.6%

Place last year: 8

Despite the challenges of 2020, Philippine rum Tanduay had an extremely strong year. Its sales climbed 16.6%, from 20.5m cases to 23.9m, and it gained three spots on the leaderboard. The brand’s success also earned it the title of Rum Brand Champion in our 2021 report.

Tanduay credits its success, in part, to its accessible price point. “Tanduay products remained affordable to consumers, especially in the lower economic classes that were affected by the adverse economic conditions brought about by the pandemic,” a spokesperson for the brand told The Spirits Business.

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