Top 10 biggest-selling spirits brands

15th July, 2021 by Kate Malczewski

7. Imperial Blue

2020: 21.3m

2019: 26.3m

% change: -19.1%

Place last year: 5

A stablemate of Royal Stag in the Pernod Ricard Indian whisky portfolio, Imperial Blue also faced a challenging period in 2020.

Its case sales dropped from 26.3m in 2019 to 21.3m in 2020, translating to a 19.1% decline.

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