Top 10 biggest-selling spirits brands

15th July, 2021 by Kate Malczewski

9. Chum Churum

2020: 19.9m

2019: 25.5m

% change: -22.0%

Place last year: N/A

Lotte Liquor, the owner of Chum Churum, reported its sales figures to The Spirits Business for the first time this year, and its volumes sent the soju straight to our best-selling leaderboard.

But even though it made our list, the Korean brand did not fare well in 2020. Its sales dropped by nearly a quarter, sliding from 25.5m to 19.9m last year.

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