Top 10 biggest-selling spirits brands

15th July, 2021 by Kate Malczewski

1. Jinro


2020: 95.3m

2019: 86.3m

% change: 10.4%

Place last year: 1

Soju Jinro continues to reign as the world’s best-selling spirit, thanks to its ever-increasing volumes: in 2020, the Korean brand saw its sales grow by 10.4%, from 86.3m to 95.3m – surpassing the 90m-case mark with ease. This success was rewarded with the title of Local Spirits Brand Champion.

And Hite-Jinro sees no sign of sales slowing for its crown jewel of a brand, attributing potential for further international growth to an increasing interest in Korean food and culture.

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