Top 10 biggest-selling spirits brands

15th July, 2021 by Kate Malczewski

Our ranking of top-selling spirits experienced a shake-up this year due to the impact of Covid-19 and the addition of newly reporting brands. We count down the world’s biggest players in the industry.

The total spirits category was down 8.7% by volume last year

In 2020, as the pandemic disrupted so many aspects of everyday life, the spirits industry faced a mountain of challenges, including the closure of the on-trade and the decimation of travel retail channels.

These obstacles resulted in a dismal year for the total spirits category, with volume sales dropping by 8.7% (Euromonitor International). Meanwhile, most major spirits categories also suffered volume declines.

However, there were a few glimmers of positivity among the world’s best-selling brands in 2020, as three of the biggest players managed to deliver impressive growth.

Based on the data in our 2021 Brand Champions report, we’ve analysed the performances of the top-selling spirits and ready-to-drink (RTD) products globally.

A few enormously popular spirits are conspicuously absent from our leaderboard this year, as two brands – a soju and an RTD – reported their volumes to The Spirits Business for the first time, edging out the competition.

Read on to discover the top 10 best-selling spirits brands, listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2021.

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