Eden Mill revamps gin rangeBy Kate Malczewski
Scottish producer Eden Mill has ramped up its sustainability and expansion efforts with an updated bottle design and nine new gins.
The St Andrews-based distiller has repackaged its Original Gin in a 700ml bottle that uses 18% less glass than the industry standard.
The expression was formerly bottled in ceramic, and joins the rest of the Eden Mill gin range in the new packaging.
Tony Kelly, CEO and co-founder of Eden Mill, said: “Standardising our bottle production across all of our gins to this more sustainable design will greatly help us reduce waste, as we continue to push boundaries and move a step closer to a brighter, cleaner, clearer future for our distillery and the spirits industry.”
At the same time, Eden Mill has released a new line of nine premium gins: Red Snapper Gin, made for use in brunch cocktails; Forager’s Gin, made with berries from endangered St Andrews hedgerows; Passion Gin, with passionfruit and coconut; Rosa Rosa Gin, with rose; Forbidden Gin, inspired by the garden of Eden, with quince and apple; Golden Lore Gin, with orange; Neptune Gin, with samphire and kelp; Nine Islands Gin, a blend of Thai botanicals; and Serendipity Gin, with dandelion and burdock.
Each expression in the new premium range comes in at 40% ABV and is priced at £25 (US$35) per 700ml bottle.
The redesign and product launches are part of a wider push for sustainability and growth for the brand. Eden Mill recently quadrupled its bottling capacity by opening a new bottling and distribution facility in Glasgow and signed a UK distribution deal with La Martiniquaise-Bardinet, and also plans to open a new £10 million carbon-neutral distillery in spring 2022.